Some Thoughts on Telemarketing in a Volatile Environment

Well, the economic world has moved on some since my last post earlier this year – or rather it has not, as it’s all come to a shuddering standstill. Three paces forward, four back, five paces forward, four back again: where are we? In truth, nobody has the slightest idea. Doomsters are looking at the US as an empire in ruins and are citing municipal debt as the next fault line; optimists are on an uphill slope trying to talk up their own economies; pragmatists are declaring that Europe appears to be heading for civil war; every western public sector, rather than providing stimulus, appears to be contributing to stagflation; the US federal government, with its electorate split right down the middle, has become fond of the ostrich position, seeming to have no idea how to mend a deeply broken social and financial system; and the same government continues to contribute to the shrinking percentage (now 1% instead of the 20% it was not so long ago) of wealth owners and creators, with the fat cats in Washington recently overtaking Silicon Valley’s San Jose as the richest population per capita. Continue reading “Some Thoughts on Telemarketing in a Volatile Environment”

Telephone Etiquette: a Couple of Tips

Well, here we are in 2011, a year that is sure to provide a host of partly analytically expected, partly exuberantly ignored, economic twists and turns. It is a year bound to keep us on our toes and may be a stomach churning, volatile roller coaster ride, excitingly full of bullishness for some organisations, timidity for others and anxious anticipation for all of us.

So it is probably high time I shoot a few more telemarketing thoughts into the public arena. Continue reading “Telephone Etiquette: a Couple of Tips”

Business to Business, CIO’s, IT Leaders and the Bull Pit of Lead Generation

Telephoning IT Leaders, whether CIO’s, IT Directors or Heads of Strategy and Infrastructure through the UK, the US East Coast and Northern Europe with intelligent and strategic propositions, is central to my business activity. Having done it for twenty years, it might be said I know a thing about it too. Continue reading “Business to Business, CIO’s, IT Leaders and the Bull Pit of Lead Generation”

Marketing sector guilty of double standards

I was shocked to learn that more than 1,500 companies in the marketing, advertising and PR sector have registered with the Corporate Telephone Preference Service, writes Alexander Simpkin, an outbound telemarketing consultant.

I have often contended over the 20 years I’ve been in this business, that it is a shame many people in the communications industry do not think of themselves as recipients of direct marketing, whatever the channel, as well as instigators. Continue reading “Marketing sector guilty of double standards”