Marketing sector guilty of double standards

I was shocked to learn that more than 1,500 companies in the marketing, advertising and PR sector have registered with the Corporate Telephone Preference Service, writes Alexander Simpkin, an outbound telemarketing consultant.

I have often contended over the 20 years I’ve been in this business, that it is a shame many people in the communications industry do not think of themselves as recipients of direct marketing, whatever the channel, as well as instigators. Continue reading “Marketing sector guilty of double standards”