BUSINESS TO BUSINESS TELEMARKETING

OUTBOUND SPECIALIST, FELLOW OF THE INSTITUTE OF
DIRECT MARKETING, MEMBER OF THE DIRECT MARKETING
ASSOCIATION UP AND MEMBER OF F.E.D.M.A

Browse Menu

	HOME PAGE
	SERVICES
	CLIENT LIST
	CASE STUDIES
	TESTIMONIALS
	USEFUL LINKS
	CONTACT US
	BLOG

Free Business Quote

Your Name:

Your Email:

Subject:

Comment:

Enter code as it appears on the image above (digits only).

Testimonials

"Whenever I need to be put in front of both corporate and divisional board directors of world class companies to discuss MIT and Harvard based strategy, planning, agility and performance issues, I call on Alex Simpkin, whose services we have used for the past 15 years.

Mr Richard Davies
Global Managing Director
CSC's Leading Edge Forum

	B2B TELEMARKETING \| SALES LEAD GENERATION

A) Business to Business appointments: Times Top 500 Board or Senior Management level meetings for strategic propositions through most divisions, especially Technical & IT, Business Change, Program Management, Marketing, Contact Centres, Finance, HR, Outsourcing and Management Consultancy. Fortune Top 300 for clients who want to test or open up the US market from the UK. B) Market Information: Purchase intentions in the short, medium and long term of the major corporate players through any vertical sector.

	TELEMARKETING & TELESALES TRAINING

This service is not for beginners. It is for sales, marketing and operational executives who need to brush up on their Telephone methodology and Technique in order to generate a healthy new business pipeline. Up to date insights and technologies, such as neurolinguistics (business psychometrics) and computerised 'voice mirrors', are used for those attending to take a good hard look at what they are doing (and not doing) currently so that their communicative experience can be improved in ways that will bring immediate results. The course is run on client premises and is suitable for groups of up to six executives at a time. Every course is tailored to each company's individual product or service specifications.

	INTERNAL SALES AND TELEMARKETING CONSULTANCY

The re-alignment of Sales Process. The strategic layout and operational implementation of an outbound telemarketing plan. In other words, how to, when to and whether to use telemarketing as an option. The set up, or development, or relocation of an in house telemarketing or telesales unit commencing at initial planning stage and finishing after the first two quarters of operational activity. The Development of New Business and Customer Retention Plans The Implementation of and Issues around Home Working (I have been working from home for 20 years).

	DIRECT MARKETING \| STRATEGY CONSULTANCY

Integrated Planning Involving: Direct Mail, Door Drops, Internet, DRTV, Radio, Off the Page, Telemarketing and Database Capture.

	TELEMARKETING \| BtoB APPOINTMENT MAKING:
USEFUL NOTES ON SERVICE METHODOLOGIES
A) DATA To make the best use of your telemarketing budget, please note that the number of prospect leads given should always exceed the number of conversations required. Prospect lead business to business information would usually consist of a full name, a title, a company name, an address and a telephone number, though for The Times Top 300, just a company name and telephone number will suffice. This is because The Alexander Simpkin Client Owned Database holds details of about 5,000 UK sites owned by the country's top 3-500 companies and can always be used to fill out initial 'bare bones' lists. B) TACTICS Much of the time, a higher value proposition involves a medium to long lead time, which makes it all the more necessary to get the initial qualifying procedure right first time. Subsequently, Telemarketing Lead Generation work may consist of one or all of the following: i) Market Testing \| Pre Sales Survey Work: The hunting for prospects (those who are in the market for a particular proposition) amongst a suspect list (which contains those who will never be in the market for a particular proposition) that the field sales force can then mature at will. This is most useful where an indication of market direction and or initial market response is sought on a particular vertical or horizontal sector, before a service is launched or a full sales campaign is rolled out. ii) Single Project Appointment Making Run on a project by project basis, this telemarketing approach is designed to test single new propositions and to gauge the responsiveness of a particular market. iii) Continual Appointment Making The nurturing of a telemarketing prospect database on a continual monthly basis until individual leads are ripe enough for the field sales force to meet face to face. In this way leads are drip fed into the sales force over each month as qualified leads that stand a good chance of moving forward to proposal stage. Designed to keep sales force motivation high as staff are kept on the road at reasonable meetings and away from unproductive time in the office, this approach can also be used to kick off a new sales person so that they have appointments to go to straight away whilst otherwise busy with induction processes.